What is it?
You can print mailers, letters, or any number of products with information specific to each recipient. Variable data allows you to customize:
Recipient's name
Pictures
Graphics
Unique messages
In a media-rich world, print products using Variable Data grab the audience's attention. Recipients are more likely to see the message and respond to printed materials personalized to them. Examples of personalized documents:
Customizable to Target different markets
Attract more attention
Enhance document impact
Boost response rate
Increase sales
Reduce production cost
Ready to see an improvement in your marketing efforts using Variable Data? Contact your Project Coordinator to get started.